KAIMA
In God we trust
KAIMA originates from the Nigerian name 'Sochikaima', meaning “In God we trust.” The brand is anchored in a spirit of faith, optimism, and community stewardship. Every piece is designed to reflect hope, inspire confidence, and reinforce our commitment to uplifting the people we serve.
OUR STORY
Kaima Designs, founded in 2017, is an African-inspired fashion brand created to translate the richness of African artistry and culture into modern, expressive style. From day one, we set out to challenge outdated beauty standards by celebrating individuality in all its forms. We believe beauty is bold, diverse, culturally grounded, and socially conscious—so our fashion reflects that same spirit.
Over the years, we expanded into men’s fashion and elevated everyday wear by blending traditional African wax prints with contemporary silhouettes for a standout aesthetic experience.
During the pandemic, we pivoted with purpose, introducing our signature Cheta hoodies and tees in 2021 to support education initiatives in West Africa. This effort was amplified through a notable collaboration with the UNB Saint John Campus Store in 2024.
Building on that momentum, we entered a strategic partnership with The Mandate Development Centre in the winter of 2025 to launch a limited-edition Season of Love apparel line.
With Kaima Designs, every piece is crafted to help you look good, feel confident, and contribute to meaningful impact in the communities we serve.
OUR RESPONSIBILITY
To our communities, our children, our future
Corporate Social Responsibility (CRS)
Our tagline ‘Beauty Redefined’ enunciates an innovative fashion brand with a purpose. Kaima redefines beauty by harnessing the inner beauty of an individual's generosity and compassion in the pursuit of a noble cause. At Kaima Designs we have adopted a two-prong approach to our CRS - support Canadian charities with similar objectives and support girl child education in Africa.
Canadian charities
Kaima Designs hosted its maiden Fashion Show in support of the Coverdale Centre for Women in 2018. The decision to support the women’s centre was prompted by our belief that strong and free women raise healthy children, run functional homes, pursue any career of their choice, establish businesses and ultimately build a better society. Above all, when women support women, magic happens. In 2019, half of the proceeds from Fashion Power was donated to the Strong Communities Campaign of the YMCA of Greater Saint John.
Due to the pandemic, the fashion shows were suspended. However, through a partnership with Key Industries to produce the Cheta Hoodies in 2021, our commitment to local charities remains unwavering. Key Industries is a non-profit dedicated to providing employment opportunities for Canadians living with disabilities.
In the winter of 2025, we partnered with The Mandate Development Centre to launch the Season of Love collection in support of The Helping Hand Project and Kaima Designs Education Project.
Girl-child Education Initiative
In support of our girl-child education initiative, a school uniform is donated to a vulnerable girl in need for every apparel sold at $50 or more. This is aimed at encouraging more girls in Africa to enrol in schools and complete their K-12 education. It is a means of empowering girls to break free from the cycle of poverty which increases their vulnerability to abuse of all forms including child labour and forced early marriages.
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Women Empowerment Program
In fulfilment of its women empowerment efforts, Kaima Designs ensures that the school uniforms are produced by local women at a fair wage to improve their earning power.
We believe that strong and free women raise healthy children, run functional homes, pursue career paths, establish businesses and ultimately build a better society. For these reasons, Kaima Designs is committed to partnering with other individuals, businesses and organizations in support of empowerment programs for women in need.