Earth Day: Becoming Planet Heroes

When we launched our signature Cheta hoodie in 2021, we had three main goals: support the education of young girls in West Africa, support the employment of persons living with disabilities and protect the environment by using eco-friendly packages. This month, as billions across the globe, celebrated Earth Day on April 22, we feel even more obligated to reduce our carbon footprint. As a business, we are exploring new ways of embracing a more sustainable approach to the production, distribution and disposal of clothes.


Every day more kids are becoming planet heroes or earth rangers (as they are sometimes called) by getting involved in environmental sustainability projects at home with parents or at school with teachers and peers. If you were to explain Earth Day to a five-year-old, How would you go about it? Perhaps, you will begin with its origin.

Little Bella in Kaima Designs' Diapers Brief, admiring a plant


According to an article on the Kid's National Geography Site, the first Earth Day was celebrated in 1970, when a United States senator from Wisconsin organized a national demonstration to raise awareness about environmental issues. Rallies took place across the country and, by the end of the year, the U.S. government had created the Environmental Protection Agency. By 1990, Earth Day was an event celebrated by more than 140 countries around the globe.


Lorraine Peters of LModels Canada wearing the Kelly Green Cheta Hoodie at a local park


Anyone can be a planet hero. The first step is to have a desire to make an impact by reducing waste, reusing and recycling resources. Other tips as provided by the Kid's National Geography Site, are as follows:

• In its lifetime, one reusable bag can prevent the use of 600 plastic bags.

• Recycling one can of soda will save enough energy to power a TV for three hours.

• Shutting down a computer when it's not in use cuts the energy consumption by 85 percent.

• For every mile walked instead of driven, nearly one pound of pollution is kept out of the air.

Kaima Designs Eco-friendly packaging


For more tips on this topic, read the full article at Kid's National Geography Site. Subscribe to our newsletter today to get updates on our activities. Kindly follow us on social media at @kaimadesigns1